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MK 4380. Sports Marketing. 3 Semester Hours.

Analysis of the principles related to the economic and social role of sports marketing; competitive strategies; efficiency in sports management; and essential concepts for sports marketing. (Fall) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310, MK 4370 or Approval of the Instructor, QM 3320.