B.B.A. in Marketing


St. Mary's University Core 1
SMC 1301Foundations of Civilization3
SMC 1311Foundations of Reflection:Self3
SMC 1312Foundations of Reflection: Nature3
SMC 1313Foundations of Reflection: Others3
SMC 1314Foundations of Reflection: God3
SMC 2301Foundations of Practice: Ethics3
SMC 2302Foundations of Practice: Civic Engagement and Social Action3
SMC 2303Foundations of Practice:Fine Arts and Creative Process3
SMC 2304Foundations of Practice: Literature3
SMC 4301Capstone Seminar: Prospects for Community & Civilization3
Greehey School of Business School Specific Core
Social Studies6
Introductory Macroeconomic Theory
Introductory Microeconomic Theory
Rhetoric & Composition3
Rhetoric and Composition 2
Select any EN 23XX literature course
Finite Mathematics
Select one of the following:
Advanced Theology TH 33XX/43XX
Perspectives and Themes in History, Philosophy and/or Theology
Foreign Languages6
Business Communications
Select one of the following options:
6 hours of Second Year level (2311, 2312) in a language in which the student has prior knowledge or training
6 hours of introductory level (1311, 1312) in which he/she has no prior training or knowledge
12 hours of CLEP/AP credit
3 hours of a foreign language not previously studied and 3 hours of an additional foreign language experience (summer language course in connection with an approved study abroad program or any required business school course with a language component)
Greehey School of Business School Common Body of Business Knowledge
AC 2310Introduction to Accounting I3
AC 2320Introduction to Accounting II3
BA 1310Fundamentals of Business Enterprise3
BA 3351The Legal Environment of Business3
BA 4334Business Ethics & Corporate Social Responsibility3
BA 4380Business Policy & Strategy3
FN 3310Corporate Finance3
IB 3321US Business in an Interdependent World3
MK 3310Principles of Marketing3
MT 2306Business Statistics3
MN 3330Organizational Behavior3
QM 3330Management Infor Systems3
QM 3321Business Analytics3
QM 4330Operations Management3
Marketing Major Courses
MK 3330Consumer Behavior3
MK 3340Communication Strategy and New Media3
MK 3380Interactive Services Marketing3
MK 4370Marketing Analytics3
MK 4390Marketing Strategy3
Marketing Tracks
Select one of the following outlined tracks:12
Traditional Marketing
Digital Marketing
Proficiency in Information Technology and Information Literacy
Business majors will fulfill the Information Technology Proficiency Requirement through the completion of courses within the Common Body of Business Knowledge.
Total Semester Hours126

All prerequisites must be completed with a "C" or better (MT 1305, MT 2306, AC 2310, AC 2320, EC 2301, EC 2303).

All Business courses must be completed with a "C" or higher.

Traditional Marketing Track

Traditional Marketing Track
Select four from the following:12
Internat'l Marketing
Selling & Sales Management
Advertising Management
Internship in Marketing
Sports Marketing
Total Semester Hours12

Digital Marketing Track

Digital Marketing Track
Select four from the following:12
Database Management
Social Media Marketing/ Digital Marketing
Networking and Web Analytics
Business Intelligence
Content Marketing
Internship in Marketing
Total Semester Hours12

This is a recommended degree plan subject to changes. Please meet with your adviser on a regular basis.

First Year
FallSemester HoursSpringSemester Hours
SMC 13XX 3SMC 13XX 3
SMC 13XX 3SMC 13XX 3
EN 13113EC 23013
MT 13053AC 23103
BA 13103MT 23063
ND 01010 
 15 15
Second Year
FallSemester HoursSpringSemester Hours
SMC 13XX 3SMC 23XX 3
Literature 3SMC 23XX3
EC 23033SMC 23XX3
Foreign Language3Foreign Language3
MN 23203IB 33213
AC 23203MK 33103
 18 18
Third Year
FallSemester HoursSpringSemester Hours
SMC 23XX3Advanced Theology3
BA 43343BA 33513
FN 33103QM 33303
MN 33303MK 33303
QM 33213Marketing Elective3
 15 15
Fourth Year
FallSemester HoursSpringSemester Hours
SMC 43013BA 43803
QM 43303MK 33403
MK 33803MK 43903
MK 43703Marketing Elective3
Marketing Elective3Marketing Elective3
 15 15
Total Semester Hours 126