B.B.A. in Marketing
Marketing Major
The field of marketing is evolving rapidly, creating exciting opportunities for students interested in understanding consumer behavior, developing innovative strategies, and driving organizational success. Marketing students gain strategic decision-making skills by learning to evaluate and interpret the many factors that influence individual and organizational consumer purchasing decisions.
The Marketing major provides a strong foundation in core marketing principles while integrating the digital tools, technologies, and analytics that shape today’s marketplace. Students learn how to develop, implement, and assess marketing strategies across traditional and digital channels, including social media, mobile platforms, content marketing, and emerging technologies.
Through a combination of strategic marketing, consumer insights, data analytics, digital content creation, and market research, students develop the skills needed to identify opportunities, solve business challenges, and create value for organizations. Graduates are prepared for a wide range of careers in marketing, sales, brand management, digital marketing, market research, advertising, and related fields in an increasingly connected global economy.
Click on the course number to view course title and description.
| Code | Title | Semester Hours |
|---|---|---|
| BBA Marketing Degree Plan (120 hours) | ||
| Core Requirements (42 hours) | ||
| First Year Seminar | 3 | |
| First Year Seminar | ||
| Freshmen Composition I | 3 | |
| Rhetoric and Composition | ||
or EN 1313 | Rhetoric and Composition for International Students | |
| Literature | 3 | |
Any EN 23XX literature course | ||
| History | 3 | |
Any 1000, 2000, or 3000-level HS course | ||
| Social Science | 6 | |
| Introductory Macroeconomic Theory | ||
| Introductory Microeconomic Theory | ||
| Mathematics | 3 | |
| Finite Mathematics | ||
| Natural or Physical Sciences | 3 | |
| Fine Arts | 3 | |
| Foreign Language and International Engagement | 3 | |
IB 3321 will meet 3 of the 6 hours required. The remaining 3 hours will be met by a foreign language class or through other options, e.g., completing an internship or practicum in a non-English speaking country. | ||
| Philosophy - Self | 3 | |
| Introduction to Philosophy | ||
| Philosophy - Ethics | 3 | |
| Foundations of Ethics | ||
| Theology - God | 3 | |
| Introduction to Theology | ||
| Intermediate Theology | 3 | |
Any TH 33xx course | ||
| Greehey School of Business Common Body of Knowledge (45 hours) | ||
| BA 1301 | Principles of Business I | 3 |
| BA 1302 | Principles of Business II | 3 |
| MT 2306 | Business Statistics | 3 |
| AC 2301 | Financial Accounting | 3 |
| AC 2302 | Managerial Accounting | 3 |
| BA 3351 | The Legal Environment of Business | 3 |
| MN 3330 | Organizational Behavior | 3 |
| QM 3321 | Business Analytics | 3 |
| IB 3321 | Principles of International Business | 3 |
| QM 3330 | Management Infor Systems | 3 |
| MK 3310 | Principles of Marketing | 3 |
| FN 3310 | Principles of Finance | 3 |
| QM 4330 | Operations Management | 3 |
| BA 4334 | Business Ethics & Corporate Social Responsibility | 3 |
| BA 4380 | Strategic Management | 3 |
| Marketing Major Required Courses (15 hours) | ||
| MK 3330 | Consumer Behavior | 3 |
| MK 3340 | Integrated Marketing Communications | 3 |
| MK 3380 | Interactive Services Marketing | 3 |
| MK 4370 | Marketing Research | 3 |
| MK 4390 | Marketing Strategy | 3 |
| Marketing Major Elective Courses (12 hours) | 12 | |
| Select two (2) courses from the following digital marketing courses: | ||
| Social Media Marketing/ Content Marketing | ||
| Search Engine Marketing/Digital Marketing | ||
| Business Intelligence | ||
| Data Driven Marketing | ||
| Internship in Marketing | ||
| Database Management | ||
| Select two (2) courses from the following creative marketing courses: | ||
| Selling & Sales Management | ||
| Branding | ||
| Media Production | ||
| Graphic Design | ||
| Media Pre-Production | ||
| Electives (6) | 6 | |
An elective can be any course taken from any discipline. | ||
| Total Semester Hours | 120 | |
All prerequisites (MT 1305, MT 2306, EC 2301, EC 2303, AC 2301 (or AC 2310), AC 2302 (or AC 2320)), and business courses must be completed with a "C" grade or higher.
This is a recommended degree plan subject to changes. Please meet with your adviser on a regular basis.
Click on the course number to view course title and description.
| First Year | |||
|---|---|---|---|
| Fall | Semester Hours | Spring | Semester Hours |
| FYE 1301 | 3 | BA 1302 | 3 |
| BA 1301 | 3 | MT 2306 | 3 |
| EN 1311 | 3 | EC 2301 | 3 |
| MT 1305 | 3 | PL 1301 | 3 |
| Fine Arts | 3 | Literature | 3 |
| 15 | 15 | ||
| Second Year | |||
| Fall | Semester Hours | Spring | Semester Hours |
| Natural or Physical Science | 3 | MN 3330 | 3 |
| EC 2303 | 3 | MK 3310 | 3 |
| AC 2301 | 3 | AC 2302 | 3 |
| Foreign Language | 3 | IB 3321 | 3 |
| PL 2301 | 3 | Elective | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Semester Hours | Spring | Semester Hours |
| FN 3310 | 3 | QM 3330 | 3 |
| BA 3351 | 3 | TH 1301 | 3 |
| QM 3321 | 3 | MK 3380 | 3 |
| MK 3330 | 3 | Marketing Elective (MK 3370 recommended) | 3 |
| Marketing Elective (IB 4352 recommended) | 3 | History | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Semester Hours | Spring | Semester Hours |
| QM 4330 | 3 | Theology | 3 |
| MK 3340 | 3 | BA 4334 | 3 |
| MK 4370 | 3 | BA 4380 | 3 |
| Marketing Elective (MK 4380 recommended) | 3 | MK 4390 | 3 |
| Marketing Elective (MK 3390 recommended) | 3 | Elective | 3 |
| 15 | 15 | ||
| Total Semester Hours 120 | |||
All prerequisites (MT 1305, MT 2306, EC 2301, EC 2303, AC 2301 (or AC 2310), AC 2302 (or AC 2320)), and business courses must be completed with a "C" grade or higher.