Minor in Marketing

In the Marketing program in the Greehey School of Business, students develop an understanding of marketing in for-profit and not-for-profit organizations.

They gain strategic marketing decision making skills by learning how to evaluate and interpret the multitude of factors governing how individual and organizational consumers make decisions about product and services.

The innovative curriculum includes marketing strategy development for the digitally connected world.

Students learn about developing and deploying strategies across different platforms and emerging technologies to include digital, mobile and user-generated content.

Non-business majors: Prerequisites for all courses in the MK minor are amended for non-business majors. The only prerequisite for MK 3310 is the successful completion of any 1000-level Math class. The prerequisites for all other MK courses is the completion of any 1000-lelvel math class and MK 3310.

Contact

Violeta Diaz, Ph.D.

Requirements for minor:
MK 3310Principles of Marketing3
MK 3330Consumer Behavior3
MK 3340Integrated Marketing Communications3
MK 4370Marketing Research3
Advanced Marketing Electives6
Select two of the following:
Retailing
Selling & Sales Management
Interactive Services Marketing
Special Topics in Marketing
Advertising Management
Distribution and Pricing Decisions
Sports Marketing
Total Semester Hours18