Management and Marketing

School

Greehey School of Business

School Dean

Tanuja Singh, D.B.A.

Department

Management and Marketing

Department Chair

Stephanie Ward, Ph.D.

Applied Management Major

The Applied Management major is designed for those persons who have an Associate Degree or the equivalent in a technical speciality, aspire to advance in managerial roles, and have a particular desire to broaden their knowledge of business environments and want to to pursue a Baccalaureate degree in Business This major is offered by St. Mary's University for mature students who have completed the thirty semester hours of vocational, occupational, or technical specialization at a Community College or equivalent and meet the degree requirements as stated below. Ninety-nine hours above the 27 hours of technical speciality are required for the degree. Other community college courses up to an additional 36 hours may be accepted toward the degree. Pre requisites for entry into the degree program are a demonstrated competency in a vocational, occupational, or technical specialty at a level equivalent to thirty semester hours of formal technical education. The transcript of coursework in the specialization from a regionally accredited institution of post-secondary education, documentation of military or industrial service schools, showing successful completion will satisfy the requirements for formal training in the specialty. Non military or industrial courses will be in accordance with the American Council of Education's Guide to Education Credit for Training Programs. Service school training will be evaluated on the basis of the transcript issued by the Community College of the Air Force for USAF students, and in accordance with the American Council on Education's Guide to Evaluation of Educational Experiences in the Armed Forces (as to the vocational certification level) for other personnel. Up to 36 hours of general education coursework, other than the work in the specialty, will be accepted as part of the Core Curriculum. A grade of "C" or better must be obtained in all courses accepted in the program.

International Business Major

Globalization of our economy continues at an increasing rate, creating the need for individuals well-versed in the intricacies of conducting business across borders. As a result, courses offered in this major are interdisciplinary, integrating international and foreign language studies with business principles, including the study of management functions, policies and practices of international enterprises. International business graduates enter a people-oriented career that requires excellent communication skills and the ability to work well on multicultural teams.

The major in international business at St. Mary's University is designed for students who are interested in seeking careers in the global arena. Individuals interested in management practices around the world, international behavior, and challenges for multinational corporations in foreign social, political and economic environments should consider this major.

Management Major

The Management degree is intended to prepare students with skills in leadership, negotiation, communication, data analysis, decision making, and innovation and change. This degree will provide students the opportunity to integrate their knowledge of management processes with an action learning project in their senior year. These partners consist of local, national, and international firms that have joined St. Mary's commitment to engage students in supervised consulting projects to better prepare them for their management careers. Students will apply project management to a real world business problem that is of concern to a partner firm. The students will then develop solutions and present results to the firm's management.

Marketing Major

Marketing is a significant and dynamic area of all business, whether product- or service-related. By definition, marketing is the analysis, planning, implementation and control of programs designed to create, build and maintain beneficial exchanges and relationships with target markets for the purpose of achieving organizational objectives. The complexities of today's economic and social environments are increasing the demand for effective marketing professionals.

The marketing program at St. Mary's University is designed for students who are interested in seeking careers that involve the exchange of goods and services through such activities as market research and analysis, advertising and promotion, or sales management. Marketing students learn ways to identify, understand and satisfy the needs of buyers and organizations.

Marketing is a people-oriented career that requires excellent communication skills and the ability to work well in teams.

Entrepreneurship and Innovation

International Business

Management

Marketing

Entrepreneurship and Innovation

EI 3310. The Entrepreneurial Mindset. 3 Semester Hours.

This course is designed to introduce students to the concepts of entrepreneurship in the contexts of business startups, social entrepreneurial ventures, and as part of an organization (i.e., intrapreneurship). Topics range from opportunity identification and the creative pursuit of ideas, to the development of effective business plans. Experiential components include crafting elevator pitches individually or as part of a team, and presenting those to diverse audiences such as entrepreneurs, managers, investors and faculty members. This course is open to all students. Prerequisites: none.

EI 3340. Innovation and Entrepreneurial Opportunities. 3 Semester Hours.

In this course, students learn how to initiate a social enterprise or business venture. Topics include fostering creativity, creative problem solving, recognizing and developing opportunities, product design and development (e.g., 3-D printing prototyping), analyzing alternative business models, conducting feasibility analyses, and crafting an effective business plan. Students will develop an investor presentation pitch and fully develop a business plan for a startup or social venture. Students participate in local, national and/or international competitions (Fall). Prerequisite: MN 3310.

EI 3355. Entrepreneurial Management. 3 Semester Hours.

This course is offered in three modules, covering Human Resources (HR), Law and Ethics (LE), and Accounting (A) for entrepreneurs. HR module include topics such as human resources planning, selection, training, compensation management, health and safety, and relevant employment laws. LE module’s topics include licensing and zoning, legal forms of business, types of corporations, business partner relationships and contracts, protecting intellectual property rights, and ethical dilemmas faced by business owners. The A module focuses on developing skills necessary to understand key financial statements, such as balance sheets, income statements and statement of cash flows. This course is open to all students. Prerequisites: None.

EI 3390. Managing Growth. 3 Semester Hours.

In this course, students explore the opportunities and challenges involved in the management of growth in entrepreneurial settings, both at the individual company and as members of a corporation. This course employs experiential learning methods, such as conducting rotations at existing local entrepreneurial ventures and participating in a management simulation. Prerequisites: MN 3310.

EI 4300. Special Topics in Entrepreneuship and Innovation. 3 Semester Hours.

A study of topics in Entrepreneurship and Innovation. Specific subject is indicated each time the course is offered. May be used as elective credit and repeated when the specific subject changes. Prerequisites: MN 3310, consent of instructor.

EI 4310. 3-Day Startup: Innovation in Action. 3 Semester Hours.

In this course, students participate in a 3-day learning by-doing entrepreneurship and innovation workshop. The course is offered in a location that enables creativity and team work, offering an extreme hands-on environment. Students experientially learn about idea generation, team formation, customer feedback, rapid prototyping and pitch crafting. In addition to the 3-day startup workshop, students learn about product and service commercialization, sources of funding, and new venture operations through a series of online lectures, discussions and assignments. This course is open to all students. Prerequisites: none.

EI 4320. Management Consulting. 3 Semester Hours.

Student teams act as consultants to businesses to analyze the various functions of business as they pertain to endeavors. Managerial awareness and analytical skills in business problem solving are developed. (Fall; Spring) Prerequisites: EC 2301, EC 2303, MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, Senior Standing, Consent of Instructor.

EI 4340. Crowdfunding. 3 Semester Hours.

In this course students learn about best practices and emerging crowdfunding research in a hands-on workshop. Students work individually or as part of a team to develop a crowdfunding campaign for an innovative project, business startup, or social entrepreneurial venture. This course is open to all students. Prerequisites: None.

EI 4375. Internship in Management/Entreprenership and Innovation. 3 Semester Hours.

The opportunity to gain knowledge through experiential activities in a professional setting such as working for a social or commercial enterprise, starting and/or operating an entrepreneurial venture, or hosting a registered student organization leadership position and being actively engaged. All internship opportunities require an industry mentor and/or faculty supervisor. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, Minimum GPA of 2.8, MN 3330, MN 3370, Junior standing.

EI 4380. Values-Driven Intrapreneurship. 3 Semester Hours.

Consistent with St. Mary’s University’s mission, in this course students apply the knowledge and skills developed in MN3310, MN3340, MN3390 in order to contribute to the solution of a narrowly designed problem affecting our community. Students engage in a social intrapreneurship project with local non-profit organizations and develop functional solutions to issues these organizations face. Prerequisites: MN 3310, MN 3340, MN 3390.

EI 4398. International Entrepreneurship. 3 Semester Hours.

Topics covered include: global expansion of entrepreneurial ventures; methods of small business globalization. Opportunities and risks of global expansion; barriers to entry; impact of globalization on all business functions. Prerequisite: IB 3321W.

International Business

IB 3310. Internat'l Economics. 3 Semester Hours.

An analysis of current theories of international transactions, with emphasis on the inter relationships among various aggregate economic variables with balance of payments. Policies effecting economic relations on the national and international levels are examined. Contemporary economic issues and theories are considered as they relate to the world of economy. (Fall; Spring) Prerequisites: EC 2301, EC 2303, MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320.

IB 3321. US Business in an Independent World. 3 Semester Hours.

A survey of the effect that differences in cultural, economic, legal, political, and social environments have on the way business is conducted throughout the world. Also explored are the effects that regional economic and political arrangements, and international institutions are having on firms involved in international business. (Fall; Spring) Designated as a writing-intensive course. Prerequisites: EC 2301, EC 2303, MT 1305 or MT 2303 or MT 1306 or MT 2412, AC 2310 or AC 2320.

IB 4100. Special Stud in Internat'l Bus. 1 Semester Hour.

A study of selected topics in International Business. Specific subject indicated each time the course is offered. May be used as elective credit and repeated when specific subject changes. Prerequisites: EC 2301, EC 2303, MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, IB 3321, Consent of Instructor.

IB 4200. Special Stud in Internat'l Bus. 2 Semester Hours.

A study of selected topics in International Business. Specific subject indicated each time the course is offered. May be used as elective credit and repeated when specific subject changes. Prerequisites: EC 2301, EC 2303, MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, IB 3321, Consent of Instructor.

IB 4300. Special Stud in Internat'l Bus. 3 Semester Hours.

A study of selected topics in International Business. Specific subject indicated each time the course is offered. May be used as elective credit and repeated when specific subject changes. Prerequisites: EC 2301, EC 2303, MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, IB 3321, Consent of Instructor.

IB 4351. International Finance. 3 Semester Hours.

The course addresses the historical, institutional and empirical aspects of the foreign exchange market, the euro currency market and the international bond market. The managerial implementation of international financial instruments in global oriented business organizations is stressed. (Fall; Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, FN 3310, IB 3321.

IB 4352. Internat'l Marketing. 3 Semester Hours.

Students develop a familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries and gain insights into the environmental impact of international business activities. The ability to analyze marketing decisions and the methods of structuring and controlling programs as they relate to overseas markets are stressed. (Fall) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, IB 3321, MK 3310.

IB 4355. Managing in Cross-Culture Envi. 3 Semester Hours.

Addresses cultural impacts on international business and management. Examines the role of the global manager as creator of synergy, leader in change, and influencer of organization, work, and team cultures. Analyzes cross-cultural effectiveness in terms of international assignments, and family relocation. Considers how to do business with intercultural sensitivity and skills for major world regions. (Fall) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, IB 3321 or MN 3330.

IB 4358. International Management. 3 Semester Hours.

The course examines the managerial complexities and peculiarities of business operations that cross national borders. Thus it includes the study of management functions, organizational structures, policies and procedures, and practices of international, multinational, and global corporations and their varying strategies. (Fall) Designated as a writing-intensive course. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, IB 3321, BA 3325 or MN 3330.

IB 4361. The Business Environment of the Americas. 3 Semester Hours.

This course provides a general, comparative overview of the business environments of the Americas. The discussion and analysis will focus on the economic, legal-political, and social-cultural dimensions of the business environments of these countries, and their impact on business practices. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, IB 3321, IB/EC 3310.

IB 4362. The Business Environment of Asia. 3 Semester Hours.

This course provides a general, comparative overview of the business environments of Asia. The discussion and analysis will focus on the economic, legal-political, and social-cultural dimensions of the business environments of these countries, and their impact on business practices. (Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, IB 3321, IB/EC 3310.

IB 4363. Business Environment of Europe. 3 Semester Hours.

This course provides a general, comparative overview of the business environments of Europe. The discussion and analysis will focus on the economic, legal-political, and social-cultural dimensions of the business environments of these countries, and their impact on business practices. (Fall) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, IB 3321, IB/EC 3310.

IB 4364. Compar Legal Environ if NAFTA. 3 Semester Hours.

This course is designed to acquaint students with basic legislative, judicial, executive, and administrative structures of each of the NAFTA countries. Emphasis is placed on the key differences in the systems and essential procedures for effective business operation within these legal systems. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, IB 3321, MN 3330.

IB 4365. International Accounting & Taxation. 3 Semester Hours.

An examination of the accounting principles and practices among countries and an overview of taxation of U.S. businesses operating internationally. Emphasis is placed on management decisions associated with accounting and taxation of companies operating in the international environment. (Fall) Prerequisites: EC 2301, EC 2303, MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, IB 3321.

IB 4372. Global Market Research. 3 Semester Hours.

An examination of the techniques and methodologies used for analyzing industries, markets, and competitors within a regional or global context. Emphasis is placed on gaining a comprehensive understanding of the challenges associated with analyzing customers, competitors, environmental trends, market characteristics. (Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, EC 2301, EC 2303, AC 2310, AC 2320, IB 3321, MK 3310.

IB 4375. Internship in Intl Business. 3 Semester Hours.

The opportunity to gain knowledge through experiential activities in professional life. Cooperation with public, business, and government institutions in monitoring and gaining work experience aimed at supplementing the learning process. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, Minimum GPA of 2.8, IB 3321, MN 3330.

IB 4390. Seminar in International Business. 3 Semester Hours.

Advanced course permitting the student to engage in reading and research on current developments in International Business. Group analysis of reports aids in expanding and deepening the horizons of the participants. (Spring) Designated as a writing intensive course. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, EC 2301, EC 2303, AC 2310, AC 2320, IB 3321, IB 3321, Senior Standing, Six additional hours designated as “IB” which can be taken concurrently, International Business majors only.

Management

MN 2320. Business Communications. 3 Semester Hours.

This course will provide students with an introduction to industry standards in oral and written communication as well as professionalism expectations. Communication regarding performance management, supervision, recruitment and retention, motivation, and dismissal will also be examined.

MN 3310. The Entrepreneurial Mindset. 3 Semester Hours.

This course is designed to introduce students to the concepts of entrepreneurship in the contexts of business startups, social entrepreneurial ventures, and as part of an organization (i.e., intrapreneurship). Topics range from opportunity identification and the creative pursuit of ideas, to the development of effective business plans. Experiential components include crafting elevator pitches individually or as part of a team, and presenting those to diverse audiences such as entrepreneurs, managers, investors and faculty members. This course is open to all students. Prerequisites: none.

MN 3330. Organizational Behavior. 3 Semester Hours.

This course will examine the role of individuals and groups in the organizational setting. Students will learn about how individuals and groups interact with and influence organizational processes through an examination of traditional and current management and organizational behavior models. Prerequisites: EC 2301 or EC 2303, MT 1305 or MT 1306 or MT 2303 or MT 2412, AC 2310 or AC 2320.

MN 3340. Innovation and Entrepreneurial Opportunities. 3 Semester Hours.

In this course, students learn how to initiate a social enterprise or business venture. Topics include fostering creativity, creative problem solving, recognizing and developing opportunities, product design and development (e.g., 3-D printing prototyping), analyzing alternative business models, conducting feasibility analyses, and crafting an effective business plan. Students will develop an investor presentation pitch and fully develop a business plan for a startup or social venture. Students participate in local, national and/or international competitions (Fall). Prerequisite: MN 3310.

MN 3355. Entrepreneurial Management. 3 Semester Hours.

This course is offered in three modules, covering Human Resources (HR), Law and Ethics (LE), and Accounting (A) for entrepreneurs. HR module include topics such as human resources planning, selection, training, compensation management, health and safety, and relevant employment laws. LE module’s topics include licensing and zoning, legal forms of business, types of corporations, business partner relationships and contracts, protecting intellectual property rights, and ethical dilemmas faced by business owners. The A module focuses on developing skills necessary to understand key financial statements, such as balance sheets, income statements and statement of cash flows. This course is open to all students. Prerequisites: None.

MN 3360. Study in Leadership. 3 Semester Hours.

This course will examine literary and historical narratives to develop questions focused on moral and ethical leadership issues and situations. Students will deeply explore the leadership situations included in the literary works to develop their own understanding of moral leadership. The broad themes of the course include understanding the moral challenge, developing moral reasoning, and enacting moral leadership. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MN 3330.

MN 3370. Human Resource Management. 3 Semester Hours.

An introduction to the functions and strategies of Human Resources Management as they support and advance organizational strategy. Topics include but are not limited to the following: recruitment and selection, employee relations, employment law, compensation and benefits, training and development. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MN 3330.

MN 3380. Managing Innovation and Change. 3 Semester Hours.

This course will include current concepts on the effective management of a rapidly changing business environment and the role of managers in assisting the organization with this change. Students will develop abilities to apply open innovation to the business as a new paradigm that assumes that firms can and should use external ideas as well as internal ideas, as the firms look to create and profit from new ideas and technology. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MN 3330.

MN 3390. Managing Growth. 3 Semester Hours.

In this course, students explore the opportunities and challenges involved in the management of growth in entrepreneurial settings, both at the individual company and as members of a corporation. This course employs experiential learning methods, such as conducting rotations at existing local entrepreneurial ventures and participating in a management simulation. Prerequisites: MN 3310.

MN 4300. Special Topics in Entrepreneurship and Innovation. 3 Semester Hours.

A study of topics in Entrepreneurship and Innovation. Specific subject is indicated each time the course is offered. May be used as elective credit and repeated when the specific subject changes. Prerequisites: MN 3310, consent of instructor.

MN 4310. 3-Day Startup: Innovation in Action. 3 Semester Hours.

In this course, students participate in a 3-day learning by-doing entrepreneurship and innovation workshop. The course is offered in a location that enables creativity and team work, offering an extreme hands-on environment. Students experientially learn about idea generation, team formation, customer feedback, rapid prototyping and pitch crafting. In addition to the 3-day startup workshop, students learn about product and service commercialization, sources of funding, and new venture operations through a series of online lectures, discussions and assignments. This course is open to all students. Prerequisites: none.

MN 4320. Management Consulting. 3 Semester Hours.

Student teams act as consultants to businesses to analyze the various functions of business as they pertain to endeavors. Managerial awareness and analytical skills in business problem solving are developed. (Fall; Spring) Prerequisites: EC 2301, EC 2303, MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, Senior Standing, Consent of Instructor.

MN 4330. Negotiation and Conflict Resolution. 3 Semester Hours.

Effective managers engage in numerous negotiations and must often resolve conflicts in organizations. This course will engage students in understanding models of negotiation while actively applying these models in practical negotiation situations. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MN 3330.

MN 4340. Crowdfunding. 3 Semester Hours.

In this course students learn about best practices and emerging crowdfunding research in a hands-on workshop. Students work individually or as part of a team to develop a crowdfunding campaign for an innovative project, business startup, or social entrepreneurial venture. This course is open to all students. Prerequisites: None.

MN 4355. Employment Law. 3 Semester Hours.

Examination of relevant federal, state, and local laws pertaining to employment. Topics include, but are not limited to the following: Civil Rights Acts of 1964 and 1991 and related areas (Ti tle VII, ADA, ADEA, EEOC, FMLA, Affirmative Action, etc.) Texas Workforce Commission, organized labor. (Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MN 3370.

MN 4375. Internship in Management/Entrepreneurship & Innovation. 3 Semester Hours.

The opportunity to gain knowledge through experiential activities in a professional setting such as working for a social or commercial enterprise, starting and/or operating an entrepreneurial venture, or hosting a registered student organization leadership position and being actively engaged. All internship opportunities require an industry mentor and/or faculty supervisor. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, Minimum GPA of 2.8, MN 3330, MN 3370, Junior standing.

MN 4380. Values-Driven Intrapreneurship. 3 Semester Hours.

Consistent with St. Mary’s University’s mission, in this course students apply the knowledge and skills developed in MN3310, MN3340, MN3390 in order to contribute to the solution of a narrowly designed problem affecting our community. Students engage in a social intrapreneurship project with local non-profit organizations and develop functional solutions to issues these organizations face. Prerequisites: MN 3310, MN 3340, MN 3390.

MN 4390. Seminar in Management. 3 Semester Hours.

Students will engage in advanced independent reading and research on current developments in Management. Group analysis of individual reports aids in expanding and deepening the horizons of the participants. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, EC 2301, EC 2303, AC 2310, AC 2320, MN 3320, MN 3330, MN 3360, MN 4330, Senior Standing, MN 3370.

MN 4398. International Entrepreneurship. 3 Semester Hours.

Topics covered include: global expansion of entrepreneurial ventures; methods of small business globalization. Opportunities and risks of global expansion; barriers to entry; impact of globalization on all business functions. Prerequisite: IB 3321W.

Marketing

MK 3310. Principles of Marketing. 3 Semester Hours.

This is a survey course of the basic theory and practice of marketing. The course will cover the fundamental elements of marketing including: the marketing mix, market and buyer analysis, elements of marketing planning, selling, marketing communications, ethics, the application of technology and electronic media, and marketing management. (Fall,Spring) Prerequisites: EC 2301 or EC 2303, MT 1305 or MT 1306 or MT 2303 or MT 2412, AC 2310 or AC 2320.

MK 3330. Consumer Behavior. 3 Semester Hours.

This course focuses on the analysis and interpretation of the behavior of individuals as buyers and consumers of goods and services. Students will learn to evaluate and interpret the psychological, economic, and socio-cultural factors and trends that influence purchase and consumption of goods and services. (Fall; Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 3340. Promotion. 3 Semester Hours.

Course studies all elements of promotion and integrated marketing communications. Students gain knowledge of the major promotion and communication tools organizations use, how promotion is planned, budgeted, and used in the marketing program, and how to analyze promotion alternatives as they relate to the organizations marketing objectives and market segments served. (Fall; Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 3350. Retailing. 3 Semester Hours.

Focuses on the operation and management of retail organizations. The course will develop student's knowledge and skills in the basic aspects of retailing, including; merchandising, product mix and inventory planning, market and demand analysis, and retail operations, including the application of technology to retailing. (Summer) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 3370. Selling & Sales Management. 3 Semester Hours.

Course Description: This course provides an overview of the basics of advertising while presenting a picture of the future of advertising management. Ethics, communications, consumer benefits will be explored in light of strategic marketing and business goals. The course focuses on the cornerstone for modern advertising, the customer/consumer. Exploring the “business” of advertising and the role of individual contributors will be both conceptual and experiential. (Fall; Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 3380. Services Marketing. 3 Semester Hours.

Focuses on the marketing of services both as intangible products and as service component of physical goods. Students will focus on the differences in marketing services compared to physical products, management of the marketing mix for service marketing, creation and control of service quality, management of the Servicescape, and the use of technology in delivering service products. (Fall) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 4100. Special Topics in Marketing. 1 Semester Hour.

An in-depth study of a selected topic in marketing; specific subject may vary each time the course offered. Credit hours will be determined prior to the beginning of the course and will be contingent upon the planned class time and work load. MK 4100, MK 4200, MK 4300 is an elective and may be repeated when the specific subject changes. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310, Consent of the Instructor.

MK 4200. Special Topics in Marketing. 2 Semester Hours.

An in-depth study of a selected topic in marketing; specific subject may vary each time the course offered. Credit hours will be determined prior to the beginning of the course and will be contingent upon the planned class time and work load. MK 4100, MK 4200, MK 4300 is an elective and may be repeated when the specific subject changes. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310, Consent of the Instructor.

MK 4300. Special Topics in Marketing. 3 Semester Hours.

An in-depth study of a selected topic in marketing; specific subject may vary each time the course offered. Credit hours will be determined prior to the beginning of the course and will be contingent upon the planned class time and work load. MK 4100,MK 4200, MK 4300 is an elective and may be repeated when the specific subject changes. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310, Consent of the Instructor.

MK 4310. Advertising Management. 3 Semester Hours.

This course examines various marketing decisions such as pricing and inventory management and the impact of those decisions on a firm's profitability, liquidity, and asset utilization. The choice of distribution channels and channel structure is also examined and related to product attributes. (Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 4320. Distribution and Pricing Decisions. 3 Semester Hours.

This course examines various marketing decisions such as pricing and inventory management and the impact of those decisions on a firm's profitability, liquidity, and asset utilization. The choice of distribution channels and channel structure is also examined and related to product attributes. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 4370. Marketing Research. 3 Semester Hours.

The course applies the methods of social science research to problems in marketing. Students will learn to for mulate research topics, plan research, follow standards for ethical research practice, use both primary and secondary sources of data, collect and analyze data using common statistical software, and report research results. (Fall, Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310, QM 3320.

MK 4375. Internship in Marketing. 3 Semester Hours.

Individual students will work in an approved marketing position at a business, non-profit, or public institution to gain experiential learning and apply their knowledge in a professional work setting. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, Minimum GPA of 2.8, MK 3310, Completion of or concurrent enrollment of six of the required major hours.

MK 4380. Sports Marketing. 3 Semester Hours.

Analysis of the principles related to the economic and social role of sports marketing; competitive strategies; efficiency in sports management; and essential concepts for sports marketing. (Fall) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310, MK 4370 or Approval of the Instructor, QM 3320.

MK 4390. Seminar in Marketing. 3 Semester Hours.

MK4390 is an integrative cap stone course. Students will use a variety of learning tools [case analysis, simulations, marketing plans, projects and readings] to develop a comprehensive understanding of how marketing plans, strategy, and tactics are developed and integrated in the context of an organization. (Fall; Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, EC 2301, EC 2303, AC 2310, AC 2320, MK 3310, MK 3330, Senior Standing, Marketing majors only.

Edward Cole, M.B.A.
Visiting Assistant Professor

Klavdia Evans, Ph.D.
Assistant Professor

K. Matthew Gilley, Ph.D.
Professor

Mathew Joseph, Ph.D.
Professor

Margaret Langford, Ph.D.
Professor

Guillermo Martinez, J.D.
Visiting Assistant Professor

Eileen Mullen, Ph.D.
Professor

Henry Priesmeyer, Ph.D.
Professor

Tanuja Singh, D.B.A.
Dean and Professor

Stephanie Ward, Ph.D.
Professor