Minor in Digital Marketing (for Business majors only)

Requirements for minor:
MK 3330Consumer Behavior3
MK 3340Communication Strategy and New Media3
MK 4370Marketing Analytics3
MK 4390Marketing Strategy3
Select two Digital Marketing electives from the following:6
Selling & Sales Management
Interactive Services Marketing
Special Topics in Marketing
Advertising Management
Distribution and Pricing Decisions
Sports Marketing
Total Semester Hours18