Minor in Digital Marketing
In the Marketing program in the Greehey School of Business, students develop an understanding of marketing in for-profit and not-for-profit organizations.
They gain strategic marketing decision making skills by learning how to evaluate and interpret the multitude of factors governing how individual and organizational consumers make decisions about product and services.
The innovative curriculum includes marketing strategy development for the digitally connected world.
Students learn about developing and deploying strategies across different platforms and emerging technologies to include digital, mobile and user-generated content.
Contact
For Business majors only
| Code | Title | Semester Hours |
|---|---|---|
| Requirements for minor: | ||
| MK 3330 | Consumer Behavior | 3 |
| MK 3340 | Integrated Marketing Communications | 3 |
| MK 4370 | Marketing Research | 3 |
| MK 3360 | Social Media Marketing/ Content Marketing | 3 |
| Select two Digital Marketing electives from the following: | 6 | |
| Database Management | ||
| Search Engine Marketing/Digital Marketing | ||
| Business Intelligence | ||
| Data Driven Marketing | ||
| E-Business | ||
| Database Management | ||
| E-Business | ||
| Total Semester Hours | 18 | |