BBA Marketing - Digital Marketing Track

Click on the course number to view course title and description. 

BBA Marketing Degree Plan - Digital Marketing Track (120 hours)
Core Requirements (42 hours)
First Year Seminar3
First Year Seminar
Freshmen Composition I3
Rhetoric and Composition
Rhetoric and Composition for International Students
Literature3
Any EN 23XX literature course
History3
Any 1000, 2000, or 3000-level HS course
Social Science6
Introductory Macroeconomic Theory
Introductory Microeconomic Theory
Mathematics3
Finite Mathematics
Natural or Physical Sciences3
Select one: BL 1301, BL 1302, BL 3311, CH 1303, CH 1304, CH 1401, CH 1402, ES 1300, ES 1301, ES 1302, ES 1303, ES 1304, ES 1305, ES 1373, PY 1300, PY 1310, PY 1401, PY 1402
Fine Arts3
Foreign Language and International Engagement3
IB 3321 will meet 3 of the 6 hours required. The remaining 3 hours will be met by a foreign language class or through other options, e.g., completing an internship or practicum in a non-English speaking country.
Philosophy - Self3
Intro to Philosophy
Philosophy - Ethics3
Foundations of Ethics
Theology - God3
Introduction to Theology
Intermediate Theology3
Any TH 33xx course
Greehey School of Business Common Body of Knowledge (45 hours)
BA 1301Principles of Business I3
BA 1302Principles of Business II3
MT 2306Business Statistics3
AC 2301Financial Accounting3
AC 2302Managerial Accounting3
BA 3351The Legal Environment of Business3
MN 3330Organizational Behavior3
QM 3321Business Analytics3
IB 3321US Business in an Interdependent World3
MK 3310Principles of Marketing3
QM 3330Management Infor Systems3
FN 3310Principles of Finance3
QM 4330Operations Management3
BA 4334Business Ethics & Corporate Social Responsibility3
BA 4380Strategic Management3
Marketing Major Required Courses (15 hours)
MK 3330Consumer Behavior3
MK 3340Integrated Marketing Communications3
MK 3380Interactive Services Marketing3
MK 4370Marketing Research3
MK 4390Marketing Strategy3
Digital Marketing Track Required Courses (12 hours)
MK 3360Social Media Marketing/ Content Marketing3
Any Marketing Elective3
Select two (2) courses from the following:6
Search Engine Marketing/Digital Marketing
Business Intelligence
Business Intelligence
Data Driven Marketing
E-Business
E-Business
Internship in Marketing
Database Management
Business Intelligence
E-Business
Electives (6)
An elective can be any course taken from any discipline.6
Total Semester Hours120

All prerequisites (MT 1305, MT 2306, EC 2301, EC 2303, AC 2301 (or AC 2310), AC 2302 (or AC 2320)), and business courses must be completed with a "C" grade or higher. 

This is a recommended degree plan subject to changes. Please meet with your adviser on a regular basis. 

Click on the course number to view course title and description.

First Year
FallSemester HoursSpringSemester Hours
FYE 13013BA 13023
BA 13013MT 23063
EN 13113PL 13013
MT 13053EC 23013
Fine Arts3Literature3
 15 15
Second Year
FallSemester HoursSpringSemester Hours
Natural or Physical Science3MN 33303
History3MK 33103
EC 23033AC 23023
AC 23013IB 33213
Foreign Language 3Elective3
 15 15
Third Year
FallSemester HoursSpringSemester Hours
QM 33303FN 33103
BA 33513TH 13013
QM 33213MK 33803
MK 33303Marketing Elective3
Elective3Digital Mktg Elective (Suggested 3375 Search Engine Mktg)3
 15 15
Fourth Year
FallSemester HoursSpringSemester Hours
QM 43303Theology3
PL 23013BA 43343
MK 33403BA 43803
MK 43703MK 43903
MK 33603Digital Mktg Elective (Suggested MK 4350 Data-Driven Mktg)3
 15 15
Total Semester Hours 120

All prerequisites (MT 1305, MT 2306, EC 2301, EC 2303, AC 2301 (or AC 2310), AC 2302 (or AC 2320)), and business courses must be completed with a "C" grade or higher.