Minor in Digital Marketing

In the Marketing program in the Greehey School of Business, students develop an understanding of marketing in for-profit and not-for-profit organizations.

They gain strategic marketing decision making skills by learning how to evaluate and interpret the multitude of factors governing how individual and organizational consumers make decisions about product and services.

The innovative curriculum includes marketing strategy development for the digitally connected world.

Students learn about developing and deploying strategies across different platforms and emerging technologies to include digital, mobile and user-generated content.

Contact

Cody Cox, Ph.D.

For Business majors only

Click on the course number to view course title and description. 

Requirements for minor:
MK 3330Consumer Behavior3
MK 3340Integrated Marketing Communications3
MK 4370Marketing Research3
MK 3360Social Media Marketing/ Content Marketing3
Select two Digital Marketing electives from the following:6
Database Management
Search Engine Marketing/Digital Marketing
Business Intelligence
Data Driven Marketing
E-Business
Database Management
E-Business
Total Semester Hours18