Marketing (MK)

MK 3310. Principles of Marketing. 3 Semester Hours.

This is a survey course of the basic theory and practice of marketing. The course will cover the fundamental elements of marketing including: the marketing mix, market and buyer analysis, elements of marketing planning, selling, marketing communications, ethics, the application of technology and electronic media, and marketing management. (Fall,Spring) Prerequisites: EC 2301 or EC 2303, MT 1305 or MT 1306 or MT 2303 or MT 2412, AC 2310 or AC 2320.

MK 3330. Consumer Behavior. 3 Semester Hours.

This course focuses on the analysis and interpretation of the behavior of individuals as buyers and consumers of goods and services. Students will learn to evaluate and interpret the psychological, economic, and socio-cultural factors and trends that influence purchase and consumption of goods and services. (Fall; Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 3340. Promotion. 3 Semester Hours.

Course studies all elements of promotion and integrated marketing communications. Students gain knowledge of the major promotion and communication tools organizations use, how promotion is planned, budgeted, and used in the marketing program, and how to analyze promotion alternatives as they relate to the organizations marketing objectives and market segments served. (Fall; Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 3350. Retailing. 3 Semester Hours.

Focuses on the operation and management of retail organizations. The course will develop student's knowledge and skills in the basic aspects of retailing, including; merchandising, product mix and inventory planning, market and demand analysis, and retail operations, including the application of technology to retailing. (Summer) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 3370. Selling & Sales Management. 3 Semester Hours.

Course Description: This course provides an overview of the basics of advertising while presenting a picture of the future of advertising management. Ethics, communications, consumer benefits will be explored in light of strategic marketing and business goals. The course focuses on the cornerstone for modern advertising, the customer/consumer. Exploring the “business” of advertising and the role of individual contributors will be both conceptual and experiential. (Fall; Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 3380. Services Marketing. 3 Semester Hours.

Focuses on the marketing of services both as intangible products and as service component of physical goods. Students will focus on the differences in marketing services compared to physical products, management of the marketing mix for service marketing, creation and control of service quality, management of the Servicescape, and the use of technology in delivering service products. (Fall) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 4100. Special Topics in Marketing. 1 Semester Hour.

An in-depth study of a selected topic in marketing; specific subject may vary each time the course offered. Credit hours will be determined prior to the beginning of the course and will be contingent upon the planned class time and work load. MK 4100, MK 4200, MK 4300 is an elective and may be repeated when the specific subject changes. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310, Consent of the Instructor.

MK 4200. Special Topics in Marketing. 2 Semester Hours.

An in-depth study of a selected topic in marketing; specific subject may vary each time the course offered. Credit hours will be determined prior to the beginning of the course and will be contingent upon the planned class time and work load. MK 4100, MK 4200, MK 4300 is an elective and may be repeated when the specific subject changes. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310, Consent of the Instructor.

MK 4300. Special Topics in Marketing. 3 Semester Hours.

An in-depth study of a selected topic in marketing; specific subject may vary each time the course offered. Credit hours will be determined prior to the beginning of the course and will be contingent upon the planned class time and work load. MK 4100,MK 4200, MK 4300 is an elective and may be repeated when the specific subject changes. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310, Consent of the Instructor.

MK 4310. Advertising Management. 3 Semester Hours.

This course examines various marketing decisions such as pricing and inventory management and the impact of those decisions on a firm's profitability, liquidity, and asset utilization. The choice of distribution channels and channel structure is also examined and related to product attributes. (Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 4320. Distribution and Pricing Decisions. 3 Semester Hours.

This course examines various marketing decisions such as pricing and inventory management and the impact of those decisions on a firm's profitability, liquidity, and asset utilization. The choice of distribution channels and channel structure is also examined and related to product attributes. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310.

MK 4370. Marketing Research. 3 Semester Hours.

The course applies the methods of social science research to problems in marketing. Students will learn to for mulate research topics, plan research, follow standards for ethical research practice, use both primary and secondary sources of data, collect and analyze data using common statistical software, and report research results. (Fall, Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310, QM 3320.

MK 4375. Internship in Marketing. 3 Semester Hours.

Individual students will work in an approved marketing position at a business, non-profit, or public institution to gain experiential learning and apply their knowledge in a professional work setting. Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, Minimum GPA of 2.8, MK 3310, Completion of or concurrent enrollment of six of the required major hours.

MK 4380. Sports Marketing. 3 Semester Hours.

Analysis of the principles related to the economic and social role of sports marketing; competitive strategies; efficiency in sports management; and essential concepts for sports marketing. (Fall) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, AC 2310, AC 2320, EC 2301, EC 2303, MK 3310, MK 4370 or Approval of the Instructor, QM 3320.

MK 4390. Seminar in Marketing. 3 Semester Hours.

MK4390 is an integrative cap stone course. Students will use a variety of learning tools [case analysis, simulations, marketing plans, projects and readings] to develop a comprehensive understanding of how marketing plans, strategy, and tactics are developed and integrated in the context of an organization. (Fall; Spring) Prerequisites: MT 1305 or MT 2303, MT 1306 or MT 2412, EC 2301, EC 2303, AC 2310, AC 2320, MK 3310, MK 3330, Senior Standing, Marketing majors only.