Minor in Marketing
In the Marketing program in the Greehey School of Business, students develop an understanding of marketing in for-profit and not-for-profit organizations.
They gain strategic marketing decision making skills by learning how to evaluate and interpret the multitude of factors governing how individual and organizational consumers make decisions about product and services.
The innovative curriculum includes marketing strategy development for the digitally connected world.
Students learn about developing and deploying strategies across different platforms and emerging technologies to include digital, mobile and user-generated content.
Non-business majors: Prerequisites for all courses in the MK minor are amended for non-business majors. The only prerequisite for MK 3310 is the successful completion of any 1000-level Math class. The prerequisites for all other MK courses is the completion of any 1000-lelvel math class and MK 3310.
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Click on the course number to view course title and description.
| Code | Title | Semester Hours |
|---|---|---|
| Requirements for minor: | ||
| MK 3310 | Principles of Marketing | 3 |
| MK 3330 | Consumer Behavior | 3 |
| MK 3340 | Integrated Marketing Communications | 3 |
| MK 4370 | Marketing Research | 3 |
| Advanced Marketing Electives | 6 | |
| Select two of the following: | ||
| Retailing | ||
| Selling & Sales Management | ||
| Interactive Services Marketing | ||
| Special Topics in Marketing | ||
| Advertising Management | ||
| Distribution and Pricing Decisions | ||
| Sports Marketing | ||
| Total Semester Hours | 18 | |